Zig Ziglar has a great bit he does on a million dollar racehorse. He asks his audience if they owned a million dollar racehorse, would they let it go out drinking half the night and eat junk food. Of course not. The horse wouldn’t win many races that way.

What a wonderful metaphor for what is about to happen with new years resolutions. We’re all going to decide that we are going to treat ourselves like million dollar racehorses. We’re going to eat better, sleep more, exercise, and drink less. Good, you’ll live longer and be happier.

But what about your company? How does that annual plan you just finished treat your company, your people, and your finances? Does it live up to the million dollar racehorse standard?

I’ve seen a lot of companies sprint into the new year … and then keep sprinting into 2nd quarter … and then fall off because you can’t sprint a marathon. Others tolerate that one employee or partner relationship that is “good” for the bottom line but bad for everything else – especially culture and morale.

So, what is your million dollar racehorse plan for your company, division, or department? What does healthy look like? What relationships need TLC? What if you focused on profit vs. revenue? How can you work smarter and not harder?

Here’s to a happier, healthier, more profitable 2018!

Dan Cooper
Post by Dan Cooper
January 8, 2018
Dan Cooper co-founded ej4, a video-based online training company, in 2003, and was its CEO until selling in 2012. During his time with ej4, he grew the company from a startup to a nationally-recognized firm, serving clients including Pepsi-Cola, Dr. Pepper Snapple, Honeywell, Monsanto and Syngenta. Channel partners included SAP and Oracle. As of the 2012, ej4 was serving 1,000+ customers, delivering millions of program views, was highly profitable and debt-free. Today, he is the CEO of Acumen, a mastermind community platform built for CEOs and Owners of strong and growing companies. He and his wife, Ali, have three children and attend Cure of Ars church in Leawood, KS. Dan enjoys running, all things soccer — coaching, playing and watching —and burning all types of meat on the backyard barbecue grill.